Discussion of the history of cosmetics Essay Example for Free

Discussion of the history of cosmetics Essay The dawn of modern cosmetics began divided into the following categories: Grolier (2005: 188-191). a. Powders face powder usually contains talk, chalk, kaolin, and mixtures of zinc oxide, titanium oxide and various powdered pigments. Properly prepared, this mixture spreads easily, adheres to the skin, and absorbs some moisture. b. Emulsions these are fine particles of oil dispersed in water. Vanishing creams and cold creams are examples of emulsions. Thinner emulsions, which contain more water relative to the oil content, are used as cleansing lotions and hand creams. c. Lipsticks this is made up of oils, such as castor oil, mixed with waxes and pigments or dyes, and hardened into molds. Since the materials used in manufacturing lipsticks are actually taken into the body, the choice of ingredients is limited to those which are known or assumed to be non-toxic. d. Eye Makeup these are eyebrow pencils, eye shadow, and mascara are, like lipstick, compounds of oil, wax and pigments. They, too, must be made of non-toxic or non-injurious materials. Cosmetics have come a long way in modern history and played a significant role in adorning both men and women for various occasions. It has been so widely-used that its functions have traversed into extremes for beautification purposes – it can either conceal or flaunt an asset of a person. It can serve as mask or a highlighter. This just means that it has the ability to change the appearance of the person according to the manner it was used. At the end of the day, personal psyche dictates that every person intends or strives to become pleasant to the eyes of the millions of people around him or her. What is beautiful has also changed over the years. The definition of what is beautiful goes across regions, beliefs, religion and societal perceptions. Burke (2003:75-77): According to the twentieth century philosopher Charles Hartshorne, â€Å"Beauty is the centerpiece of this classical trinity and that nothing in our experience is exempt from the touch of the beautiful†. Beyond aesthetics, what is beautiful is how one perceives it to be, in that if he or she can find beauty in there. Therefore, the quality of what is beautiful has emerged from mere prettiness or elaborate ornamentation into an instrument of life towards survival in the continuous evolution of life in this planet. It can be found that the link between biology and beauty has dictated the development of humans and other species. Scientific studies strengthens the debate that the beautiful will emerge as the survivors given that their counterparts find them more attractive than the rest and that they are perceived to produce the most beautiful offsprings. In this biological quest for a successful and healthy reproduction process, the preference is indeed given to those mates who appear healthy. A healthy individual is visually manifested in their skin and hair, by the movement of their body, by a proportioned and toned body. These are the people judged to be beautiful. If the experts are correct in these assumptions or scientific observations, men usually look for women who appear young and fertile. This is where cosmetics leverage onto. Burke (2003:75-77): The cosmetic industry tries to address this so-called â€Å"need† that women continue to appear young despite already going beyond their fertile or child-bearing years. Nevertheless, beyond the need to reproduce our genes, the core of beauty still delves on the ability of a person to identify and bring out the beauty in their lives. We need not generate only life in this world, but also generate beauty that will make life even more worthwhile. It is the appreciation of beauty in our surroundings even without the use of any form of artificial adornment such as cosmetics that will enable one to realize the beauty of life, that it is worth-knowing and worth living after all. Given how important the nation for beauty is perceived across nations, and beyond borders, how cosmetics value this perception and its effects to the human well-being is crucial. Dermatological diseases have sprung in the recent years that come in a range from minor cosmetic problems to even life-threatening problems, as displayed in some disorders commonly due to skin differentiation processes. Zeeuwen (2004:176). With this statement, one should also be vigilant and be a knowledgeable end-user of these products that attempt to change certain elements of your natural state of appearance or being to some extent. The law of economics reminds us that with in every level of quality increased, price is directly affected as it is directly correlated.

Evening With A Pagan :: essays research papers

An Evening with the Pagans~ A brief history of paganism~ Over 25,000 years ago, our ancestors across the continent practiced an ancient form of religion known as paganism. During the Neolithic and Paleolithic time era, our ancestors were in awe of the great manifestations of nature. Due to lack of scientific thought, they were riddled with ignorance and superstition. Everything had a supernatural explanation. They associated each naturalistic phenomena with a type of god, inscribing inanimate objects with life -like characteristics .This practice is referred to as animism. Every element ,be it thunder ,rain or the sun ,was thought to be a god (or goddess) within it. Eventually their gods became an object of worship   Ã‚  Ã‚  Ã‚  Ã‚  known as polytheism. Eventually many forms of polytheism evolved to what is known as paganism. Modern Paganism Now defined as :The worship of a god or goddess whose roots are in pre-Christian Western Europe. Modern paganism is alive and well today. It consists of many sub-divisions .These include ~Wicca ,druidism Santeria and many others. Wicca focuses on the worship of a god and goddess .In Wicca ,there is a plethora of pantheon of deities that one can choose from including: Greek, Norse ,roman etc...... Focusing on a Greek Wiccan tradition ,this will be describing the pagan festival of Hectare. The Festival of Hecate The festival of Hecate is celebrated between the 3rd and 4th Saturday of August. (which ever is closest to the new moon) It is in honor of the Greek goddess Hecate. She was first worshipped in ancient Greece -called the triple goddess of magic. She is often represented in triple form ; maiden (youth) ,mother (fertility) and crone (the wise woman). In ancient Rome ,she was known as trevia ,the cross road with three paths. Hecate is symbolized by the phases of the moon. Each attribute correlates with a particular phase of the moon. The waxing moon (maiden),the full moon (mother) and the new moon( crone). The Ceremony~ Upon arrival at the festival in Georgetown Delaware, everyone gathers for the lecture. This is to educate the newcomers as to what the ceremony entails. The ceremony is always rehearsed before it is performed. After the lecture ,there is a large potluck feast to keep everyone energized for the evenings festivities. The processional~ When the sun sets, the processional begins. With everyone in their appropriate magical attire,(consisting of a robe and jewelry) everyone lines up proceeds with the first phase. This is called consecration- each person is consecrated . This is done by covering the body in incense smoke and sprinkling of water. This is a purification process that cleanses the body of negative

Digital Marketing in India

* MARKETING ASSIGNMENT * â€Å"DIGITAL MARKETING INDIAN SCENARIO† SUBMITTED BY:- MAHENDRA KUMAR SEC. :- C ENROLL:- 12BSP0623 DIGITAL MARKETING Digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. Live scenario of digital marketing in India Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign.Seeing the large number of youth population in India  (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate)  and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there w ill be a Big Change in coming future. Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very good platform for online marketing.Also with a growth rate of over 1000% the potential looks good too. The penetration is a mere 5. 2% – but which is actually good. The cream of the society – the people most likely to have pockets deep enough to trade or make purchases online are among the 5. 2% of the population. This makes targeting these high-end profiles easier & your leads are more likely to be converted. However, one area of concern is the support operations that help convert the leads into sales. These are mainly call centres & back offices that are responsible for following up on the leads that are provided to them.But the staffs at these organizations in India is many a times not that well trained for digital marketing & usually the high potential leads are lost due to inability of the staff to convince the lead. The lead is mostly very expensive. They get one lead after incurring a huge cost through a lot of clicks. Hence, more than educating internet users it would be vital to train the support teams so as to consolidate the current amount of leads that you are getting. Otherwise, we many end up in a situation where we have high demand, high potential but inadequately trained staff to service the lead While in many countries Digital Media course has emerged as one of the mainstream degree but here in India it is still under the control of digital media agencies who took the initiative to teach people on Digital Marketing with live projects. †¢ Many of the premier business schools are in a positing (of course seeing the demand) to run the digital marketing program. But most of them are running short of the quality faculties. Further insights have revealed that an average Indian spends 45 minutes on Facebook   in a day.The huge number of smart phone users with apps adds up further to the consumer base for brands to interact and take opportunities. The recent hit of the â€Å"Kolaveri Di† song, reaching more than 50 million users globally is a measure of the impact and spread of internet. Conclusion The digital media playing field in quite huge providing accommodation to a list of brands, but yet to be utilized to its fullest potential. This year the marketers need to take the online test for their brands and get rewarded with the vast target market to be acquired.Digital marketing –Reality Byte Obviously, social media is important/highly efficient and holds the potential for building better relationships with communities of consumers/customers. Traditional marketing (i. e. advertising/promotion/PR) historically placed a premium on awareness building and transactions, but has declined in importance due to a combination of message clutter, time pressed consumers, fragmentation of media and the growth of people using the internet t o research what others are saying about products/companies.Nevertheless, what really concerns me is how â€Å"tactical† social media has become in recent years and less â€Å"strategic†. It appears almost everyone on the social media provider side keeps looking for the latest tool/technique * Most companies do recognize the need to adopt new ways to reach consumers and build better relationships (i. e. websites, Facebook, Twitter, YouTube, mobile marketing, etc. ). Very efficient, free/cheap, and can easily measure traffic/activity Even the mighty Proctor & Gamble is redeploying marketing spend away from traditional media to digital since it’s more efficient and less costly. They announced recently they will lay off 1,600 people and are banking on digital ROI for long term savings. However, I bet P&G is also developing the internal infrastructure to capture the data and share it with relevant internal business groups to help change their business models. *  Th e companies like HUL, P&G, NOKIA etc are usually spend >20% of their budgets on social media and in digital marketing Example for digital marketing:-PepsiCo adopts innovative ways for digital marketing in India GURGAON: food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of  social media  for building  brand equity  and increase sales PepsiCo is not look at digital medium strictly from the lens of advertising spends, but approach it in an innovative manner. † Citing the example of how the firm used Facebook during the cricket World Cup last year, â€Å"Pepsi's Facebook campaign was the most recognised brands during the event. they also got an award from FB on that.So we are using social media in a big way here for building brand equity. † It is extremely important for brands to have a direct relationship with their consumers and not simply outsource it to an agency alone, PepsiCo â€Å"Digital media should be used for re al time marketing and we use this medium both for brand building and generating sales, PepsiCo uses multiple agencies to handle digital media account for different brands and products in India. Conclusion :- Finally, using social media/digital marketing tactics exclusively is probably not a good idea.A good business strategy will probably require a blend of BOTH traditional marketing and social media/digital marketing. We must remember digital marketing is a â€Å"slow burn† approach and in some cases won’t help building critical mass quickly. In some cases traditional advertising or promotions will help jump start a strategy while social/digital marketing will help build the brand in the long run. Using both to some degree is the best way to â€Å"EFFECTIVELY† grow your business, but again it needs to be driven by strategy and not the latest tool/technique.

Back-to-School Student Questionnaire

One of the challenges of starting a new school year is getting acquainted with your students. Some students are friendly and talkative right away, while others may be shy or reserved. Provide students with a back-to-school questionnaire to learn more about each student in your class. You can also combine student questionnaires with other icebreakers during the first week of school. Sample Student Questions The following questions are some examples to consider including in your own questionnaire. Modify the questions to suit your students grade level. If you need a second opinion, run your questionnaire draft by an administrator or a fellow teacher. You dont need to have students answer every question, though you might want to give them an incentive to participate. And remember, students want to get to know you better, too—so fill out a questionnaire of your own and distribute it. Personal Details What is your full name?Do you like your name? Why or why not?Do you have a nickname? If so, what is it?When is your birthday?Do you have any siblings? If so, how many?Do you have any pets? If so, tell me about them.Who is your favorite relative? Why? Future Goals What career do you hope to have?Do you want to go to college? Why or why not?If you want to go to college, which one do you want to attend?Where do you see yourself in five years? Ten years?Do you plan to stay in this area or move away? Specific Information About This Class What do you think about [the grade level and/or subject matter you teach]?What concerns, if any, do you have about this class?What do you hope to learn in this class?What grade are you striving to earn in this class? This Year in School What are you most looking forward to this year?What are you least looking forward to this year?Which school clubs are you planning to participate in this year?What extracurricular activities do you plan to join this year—such as sports, theater, or band?Do you think that you learn better by seeing, hearing, or doing something?Do you consider yourself well organized?Where do you typically do your homework?Do you like to listen to music while you do schoolwork? Free Time Who are your friends in this class?What do you like to do in your free time?What are your hobbies?Whats your favorite type of music?Whats your favorite TV show?Whats your favorite type of movie? (For example, you might choose thrillers, romantic comedies, or horror movies.) Why do you like that genre? More About You Whats your favorite color?If you could invite three famous people to dinner, who would they be and why?What do you think is the most important quality that a teacher can have?Five adjectives that describe me are:If you were given a first-class ticket to travel anywhere in the world, where would you go and why?